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How does purpose drive corporate performance?

Why do some strategies change in steps, how do things happen out of character for your culture, what are you in business for? I help CEO’s think through their corporate purpose and the threads of how it weaves through their organisation to achieve an increase in the resilience of strategy with a more mature culture that drives corporate performance.

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I have worked in and with some of the best known Purpose-Driven Companies. So I understand the benefits of being a purpose-led company. Things like increased employee engagement and retention. Enhanced brand reputation and loyalty. Increases in adaptabilty and resilience and a positive impact on society and the environment. For more have a read of some of my articles.